Much-Awaited First Appearance

Finally came the day when he appeared for the first time before the general public. The day was highly celebrated as Knut had already become famous. The Berlin zoo was thronged with 400 journalists on that particular day which was called “Knut Day” to record the first show up of the famous cub. Knut’s fame transcended all the boundaries and the media had gone mad for a single glance of the cub. This phenomenon began to be called “Knutmania.” The Knutmania had influenced the entire world including toys, media specials, books, and DVDs. In 2007, the revenue of the zoo highly increased with attendance of the visitors gone up by 30 percent, thanks to Knut. It may interest you to note that 2007 recorded the highest revenue in the past 163 years of zoo history.