Pankaj57. E-land Footwear
Headquarters: Unknown
Bought By: Xtep International
Headquarters: Hong Kong
Many people may know E-Land Footwear USA as the owner of K-Swiss, but the company itself was sold to Xtep International in 2019. Hong Kong-based Xtep forked out $260 million to acquire the business, swallowing the California K-Swiss brand along with it.
In a statement regarding the purchase, Xtep’s managing director Ding Shui Po explained what the purchase meant for the company. “Not only will it strengthen Xtep’s foothold in the expanding Chinese sportswear market, but it will also provide us with growth opportunities in untapped overseas markets such as Southeast Asia.”